How Europe Can Reclaim Its Housing Markets: A Strategic Response to Trump’s Tariffs
As Donald Trump’s administration imposes sweeping tariffs on European goods and toys with imposing even harsher tariffs still, the EU finds itself at a critical juncture. With nearly $300 billion wiped off Apple’s value in the immediate aftermath and European leaders condemning these “brutal and unfounded” measures, the EU has the chance to consider strategic retaliation. Rather than merely responding in kind, this trade tension creates a unique opportunity to address one of Europe’s most pressing domestic challenges: the housing crisis exacerbated by platforms like Airbnb. Trade Wars and Housing Crises The numbers tell a compelling story. The US enjoyed a €109 billion trade surplus with the EU in services in 2023 while running a €157 billion deficit in goods. This asymmetry gives Europe significant leverage in targeting American tech giants that have maintained market dominance while largely avoiding European taxes and regulatory compliance. Meanwhile, across European cities from Lisbon to Amsterdam, the impact short-term rental platforms are having on housing affordability has reached crisis levels. Portugal recently banned new licenses for Airbnbs as part of a €900-million package to address its housing emergency. Barcelona, Venice, and Amsterdam have implemented various restrictions as local residents find themselves priced out of … Read more